It’s impossible to do keyword research without knowing what terms are in high demand or trending. But that doesn’t mean you can’t make money online by finding those terms and keywords in your niche.
If you want to know what people and search engines are searching for, check out our comprehensive best free SEO toolkit, which will give you a thorough analysis of any industry you choose to focus on. If you need more help with finding keywords and understanding the world of digital marketing, here are five of our favorite free tools. And if all else fails, at least they give you plenty of data about how well they work.
The Five Best Free Keyword Research Tools In 2022
Keywords Everywhere – The one word we never tire of typing into Google is “keyword.” Why? Because it’s such an important part of keyword research, as nearly every website has its own unique URL, domain name, meta description, title tags, and much more. So the longer and smarter you are able to identify keywords and phrases that people are using to find their way around your site today, the higher your traffic and sales rates. A great way to achieve this is through keyword research. Start here.
Ahrefs – Ahrefs’ flagship product, Rank Tracker, tracks and analyzes the popularity of pages based on web pages. It then measures the difficulty and number of keywords used on each page. When there’s too much competition in a particular keyword, Ahrefs suggests ways to improve these numbers by running manual searches and analyzing backlinks. While this may seem like overkill, the key to improving your ranking is simple; only use certain types of keywords. For example, when trying to rank #1 for the term "best" on a popular blog about technical topics like WordPress frameworks, don’t consider getting creative with fancy synonyms, but instead stick to words related to your topic. This means writing content that discusses technical concepts not covered in any other article related to the same topic. Ahrefs also includes tons of tips and tricks regarding optimizing your keywords while maintaining originality. Whether it’s discovering new keyword opportunities, spotting dead ends, building links, or increasing CTR, everything you need to learn how to get better rankings can be found within Ahrefs. Their premium subscriptions are just $11 per month and provide access to even more information about keyword trends across multiple domains. Sign up today in my site
Keyword Spy – We’re obsessed with helping businesses and small business owners succeed online. That’s why we created another great tool called Keyword Spy. With it, you start with an introductory report and learn how your competitors are utilizing similar keywords and see where their audience spends time. Once done, create an ultimate resource kit full of additional reports, suggestions, and insights to optimize your strategy the next time. You can keep going until you’ve mastered most of the basics and have a pretty decent idea of your target market. Keyword Spy provides a ton of information about every topic within its library, including long-tail keyword ideas, short-tail ones, top 10 suggestions, and so many more. Everything you need to grow your brand online will be available on this platform. Download Now
Google Trends – Google Trends analyses search queries over time that correlate with user behavior. These are often referred to as topical keyword suggestions or trend charts. All in all, it creates an excellent starting point for finding keywords. From now until December 31st, Google Trends will generate several different tables that you can view within your account. Find keywords or phrases related to products and services you sell, as well as general search queries to explore. The table format of the results is easily digestible because it’s broken down into the largest columns available. To learn more, visit https://www.google.com/trends?
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